What are surface-mounted luminaires for?

Good lighting of a sales floor is a salesperson who sells products without words. Why? Let us explain. The main task of retail is running a successful business, and for that the goods have to be presented so that the visitor wants to buy them. Surface-mounted luminaires help do this. They are widely used to create a pleasant atmosphere on the floor and to light products, and they do not dazzle customers or harm their eyesight.

Surface-mounted luminaires

Shop lighting uses surface-mounted luminaires with LED chips. Their tilt can be adjusted, which makes accent lighting possible, focusing light on a particular object: pastries, confectionery, clothes on mannequins, expensive jewellery.

Surface-mounted downlights are designed specifically for commercial sites and complement any interior. They have a low flicker index and a colour temperature comfortable for people. These are the key parameters that decide how long customers stay in an exhibition hall, a hypermarket or a clothing store. Visitors stroll unhurriedly along the aisles, look over the range and buy.

Surface-mounted LED luminaires

Shop luminaires are chosen by two criteria: efficiency and economical energy use. Surface-mounted LED luminaires meet both requirements fully. Their advantages include:

• low energy consumption;
• brightness;
• a strict design;
• a long service life;
• environmental safety.

Surface-mounted LED luminaires light huge sales floors. Their cost is reasonable and their performance is high, so they are used everywhere in lighting systems: showrooms, shopping and entertainment centres, furniture salons, jewellery stores and lingerie boutiques.

Surface-mounted spotlights

Retail lighting is a powerful visual merchandising tool. It is there to make customers want to buy. Counters, showcases and shelves with products are lit, with bright light aimed straight at the goods, while the surrounding space is lit evenly.

Surface-mounted spotlights are modern fixtures with important functions. In a boutique, for example, they bring out the rich colours of clothes on mannequins, present products in the best light and show their distinctive features. They suit high-tech, minimalist and classic interiors and can have a round or square body. The luminaires are painted in the colour the client likes and that suits the surroundings, which is decided at the design stage.

Surface-mounted LED ceiling luminaires are used for accent or general lighting, depending on the reflector fitted. A competent fit-out of a commercial site takes the important factors into account, so once the work is done the sales floor, gallery or shoe store has an environment that helps sales grow.