What lighting do retailers use in their shops?

Retail lighting usually uses four types of light:

• general lighting (also called flood lighting);
• task lighting;
• accent lighting;
• decorative lighting.

Combining and balancing these types of lighting adds visual interest to the space and creates a more attractive, inviting environment.

General lighting for a shop

General lighting is the main source of light in a space. With flood lighting the level of accents in the shop will be lower. When the space is well lit, staff can easily do their daily tasks and customer flow improves. Diffused general shop lighting gives a sense of well-being that makes customers feel comfortable and most likely keeps them in your shop longer. It is achieved with recessed luminaires with a wide beam angle. Lighting shelves, stands and walls helps merchandising and makes the space look larger.

Task lighting

Task lighting is used to light working areas. It gives a focused, localised and higher level of illuminance. Task lighting works best as an addition to general lighting in working areas. It should remove shadows on the working surface and prevent glare.

Closing the sale is the most important moment in retail: it is the final interaction between the customer and the seller. A well-lit checkout helps staff pack bags and process payments faster and make fewer mistakes. Customers see the goods clearly before paying, which reduces returns.

Accent lighting with track luminaires

Accent lighting is created with track luminaires or adjustable recessed luminaires. Track spotlights create a sharp accent on the goods thanks to a focused light source. Track luminaires with a high colour rendering index bring out the texture, finish and colour of the goods and make them more attractive to the buyer. To make sure directional light does not cast shadows, hide product detail or distract the eye, ask professionals to set up the lighting equipment correctly.

Track lighting is mounted on a busbar (track system), whose advantage is mobility: spotlights can be placed anywhere on the track and in large numbers.

A big mistake with accent lighting is lighting everything without a clear focus on the goods. To create a dramatic atmosphere and pick out the goods enough, a ratio of accent to general lighting of 5:1 is recommended. When designing the lighting, remember that dark objects absorb light.

Decorative lighting

Decorative lighting cannot replace the main light sources, but it improves the appearance of the space and adds visual interest to the interior. This type includes chandeliers, wall lights, floor lamps, pendants and cylinders.

Exclusive decor and style combined with decorative lighting emphasise the image of the brand and the shop. Decorative lighting adds a sense of hospitality and comfort, which keeps visitors in the shop longer, and they are then more likely to buy.

By combining and experimenting with these types of lighting, you make your sales floor more attractive and engaging.