FAHRENHEIT: sports shop lighting

FAHRENHEIT sportswear shop in Art Mall

FAHRENHEIT is a Ukrainian maker of sports and outdoor clothing from high-tech materials. We lit its showroom shop in Art Mall, Kyiv.

Neuromarketing research shows that people come to a mall for emotions, not just for a jacket or trousers. So shop lighting is needed not only for displays and aisles: it creates the atmosphere of the sales floor.

Neutral light and accents for FAHRENHEIT sportswear

A dynamic sports shop atmosphere comes from a colour temperature of 4000K and above and high light levels, which people associate with the active part of the day. Light sources with colour rendering above 80 Ra bring out the quality of materials, texture and colour of the models. Accent light adds drama.

Typical mistakes in such shops are too little general light on the sales floor, no accents on displays, warm light that kills the energy, and cheap luminaires that distort product colour.

SHELF track spotlights on single-circuit track in the FAHRENHEIT shop

The FAHRENHEIT sales floor is lit with 40 W SHELF track spotlights on a single-circuit track system. The spotlight has a CREE CXA 2530 light source, 4700 lm luminous flux, colour rendering of at least 82 Ra and an aluminium housing, with a 36-month warranty.

The tracks are suspended below the open ceiling and run over the shelving, so the spotlights can be aimed at any clothing wall or at the island with tents and backpacks.

Luminaires in the project

• SHELF track spotlights: 40 W, 4700 lm, CREE CXA 2530, at least 82 Ra, on single-circuit track under the open ceiling.

Planning a similar project? We will prepare a lighting design and carry out turnkey installation.